Rabbids Visual ID Update

New visual identity for the brand Rabbids.

I used our usual Rabbid rig, owned by Ubisoft, and tried to give it a more friendly mood.
The main idea was to make the Rabbids more modern, loveable and trendier so they can connect with the new generation of gamers.

This sample is a small part of more than 40 posings created in collaboration with Laurine Vire and under the art direction of Gille Fanuchi.
https://www.artstation.com/lauvr